Hello, Welcome to Xinqi official website!

JD Shop
(+86) 400-680-7888
EN
News Center

​Company Profile

Created:2019-09-27
Company Profile

Guangdong Xinqi Electric Co., Ltd. is a national high-tech enterprise specializing in the production of kitchen and bathroom appliances. It was established in 2004 and is headquartered in Shunde, Guangdong. The main production and operation of energy-saving gas stoves, strong environmental protection range hoods, chrome steel cabinets, water heaters, disinfection cabinets, water purifiers, air purifiers, hardware sanitary ware eight series of more than 1,000 products, and has a number of energy-saving innovation patents.

Guangdong Xinqi Electric Co., Ltd. was established in 2004. It is a high-tech comprehensive enterprise specializing in the research, development and production of energy-saving products. It is headquartered in "China's home appliance capital"-Shunde, Guangdong. The company has more than 1,000 employees and a modern standard factory building of more than 50,000 square meters.

Since its establishment, Xinqi has resolutely implemented the "sincerity, supremacy, innovation, and strong" policy, abide by the business philosophy of "integrity and integrity, friends from all corners of the world, mutual benefit and win-win", and always pursue "100%" "Customer satisfaction rate, 100% product qualification rate" to serve China's energy-saving product market.

Xinqi mainly produces and operates more than a thousand products in eight series of energy-saving gas stoves, strong environmental protection range hoods, chrome steel cabinets, water heaters, disinfection cabinets, water purifiers, air purifiers, and hardware sanitary wares, and has a number of energy-saving innovation patents. Its products emphasize differentiation and have four highlights of "new, special, excellent, and refined".

Xinqi has a strict quality control system, resolutely implements the ISO9001 quality management system, and has a gas appliance industrial production license. All products have passed the national mandatory 3C certification and PICC provides product quality underwriting.

In the past 12 years, Xinqi has set up more than 1,000 general agents, more than 4,000 specialty stores and direct sales platforms across the country, striving to achieve annual sales of more than 2 billion, and realize that there is one Xinqi product user for every 10 households.

In 2016, Xinqi put forward a three-year plan for “New Normal, New Ideas, and New Development”, and completed the internal equity incentive mechanism before the end of the year to encourage the company’s core backbone to achieve full equity participation. At the same time, actively introduce capital power, introduce talents, share platforms, share careers, and create brilliance together.

development path

Since its founding in 2004, Guangdong Xinqi Electric Co., Ltd. has gone through the stage of independent brand strategy development, diversification strategy development stage, multi-brand strategy development stage, and Internet strategy stage.

Independent brand strategy development stage (2004-2008): Product is money, quality is life, you can’t ask for money for life

In 2004, Fu Dongwen established Foshan Xinqi Electric Co., Ltd. (later upgraded and renamed Guangdong Xinqi Electric Co., Ltd.) and Baixin Energy-saving Gas Appliance Co., Ltd. in Shunde District, Shunde. The Xinqi trademark was approved for registration.

In the same year, Xinqi developed the first energy-saving gas stove. By changing the dual-chamber structure (inner ring fire and outer ring fire) of the traditional gas stove, it is converted to a single-tube operation. The whole body has only one nozzle with a diameter of 0.8mm, and the gas output is larger under the same air source pressure. At the same time, the use of collision heating, oxygen-entrained combustion, and suspension induction combustion principles reduce heat loss, and the thermal efficiency is as high as 62% or higher, while the thermal efficiency of traditional gas stoves can only reach up to 55%. In the actual use process, Xinqi gas stove can fully achieve energy saving of more than 35%. Xinqi gas stove obtained the national energy-saving patent, patent number ZL02276950.1. In the first year, Xinqi’s total sales exceeded RMB 20 million, and nearly 500 terminal sales platforms were established.

In 2005, Xinqi's first ultra-thin side suction range hood was born. Xinqi's ultra-thin side-suction range hood lowers the suction opening through ingenious design, and the ultra-low installation shortens the suction distance, and the smoke extraction rate is greater than 99% through national testing. After two oil and gas separation of oil fume, the oil fume separation rate reached 80%, and almost all air and water vapor emitted to the outside were very environmentally friendly. In addition, the ultra-thin hood is almost closed and ultra-thin as a whole. The thickest part is 23cm and the thinnest part is only 4cm, which is less than half of the thickness of traditional hoods, completely avoiding the problems of dripping, bumping, and depression.

Driven by technology, Xinqi hoods and stoves have swept the market with their reputation for quality and service, and become a dark horse in the kitchen appliance industry. The "Xinqi" brand has also spread since it was unknown. In 2007, Xinqi was awarded the title of Top Ten Satisfactory Brands of Chinese Consumers (Users) and the Title of China's Famous Brands, and became a key promotion unit of energy-saving and environmentally friendly products.

Development stage of diversification strategy (2008-2009): Go alone fast but go far in the crowd

After 4 years of development, the scale of Xinqi kitchen appliances has continued to grow, and the market development pattern is good. Xinqi, with stable profits and strong strength, believes that the time has come to appropriately extend the product line and develop diversified development.

Under the leadership of Fu Dongwen, they first aimed at gas water heaters. Xinqi has the ability to master the key operating factors of gas water heaters. After all, the technology, marketing, and management of gas water heaters are similar to those of hood stoves. They are confident to develop competitive products and quickly enter the market. The important thing is that the gas water heater does not conflict with the original kitchen appliance business, but complements each other and can develop in a coordinated manner. In 2008, Xinqi produced its first microcomputer controlled forced-exhaust water heater, and with the help of the original channels, it quickly became popular in the market.

In 2009, Xinqi's product diversification strategy achieved another breakthrough, and the first embedded disinfection cabinet was produced. Since then, Xinqi's product diversification has accelerated, and has gradually formed a product matrix of eight series of energy-saving gas stoves, strong environmental protection range hoods, chrome steel cabinets, water heaters, disinfection cabinets, water purifiers, air purifiers, and hardware sanitary ware.

Multi-brand strategy development stage (2009-2015): Troika enters the market

In 2009, under the multi-brand strategy and channel sinking strategy, Xinqi launched a new brand "Alanbao", focusing on the third and fourth tier markets. With the combined influence of three major factors including the acceleration of new urbanization, the popularization of the Internet, and the transformation of channels, deep cultivation of the third and fourth tier markets has become an important strategic direction for enterprises. Under the dual-brand strategy, Xinqi's annual sales reached 280 million yuan, and the network of exclusive stores reached nearly 3,000.

In September 2012, Xinqi Advertising entered the two central video channels of CCTV3 and CCTV7 simultaneously to strengthen the brand image and demonstrate brand strength. Since then, Xinqi advertisements have been broadcast continuously on the CCTV channel, and the volume of the brand has increased dramatically. As of 2015, Xinqi advertising not only appeared frequently on CCTV channels, but also broadcast on satellite TV in Shanxi, Chongqing, Shaanxi, Gansu, Guizhou and other satellite TV channels, and its brand influence was deepened.

At the beginning of 2014, Xinqi wholly acquired the Japanese kitchen and bathroom brand "Sakura", fully absorbed its advanced energy-saving and environmental protection technology, and learned from its successful experience in enterprise fine management to carefully create a new generation of Sakuragawa kitchen and bathroom products. In June of the same year, the new Sakura Chuan kitchen and bathroom were fully launched in China, committed to creating industry-leading, energy-saving and environmentally-friendly high-end kitchen appliances, in order to fully realize the concept of "environmental ecology, energy-saving life".

Internet strategy stage (from 2016): e-commerce will be eliminated and new retail will replace it.

In 2016, Xinqi invested 100 million to build a "Made in Shunde Mall (www.shundezao.com)". Shunde Made Mall is the first B2C trading platform for brand gathering and factory direct sales in the Pan-Shunde area. It is developed and operated by Foshan Dasong Network Technology Co., Ltd., and is headquartered in Ronggui, Shunde. The platform was officially launched in July 2016.

The Pan-Shunde area has domestic and even world-leading characteristic industries such as home appliances, furniture, ceramics, coatings, textiles, lighting, and gas appliances, which best represent the advanced level of manufacturing in China. "Made in Shunde" has won many reputations for Shunde such as "China's Gas Appliance Capital", "China's Home Appliance Capital", "China's Hometown of Coatings", "Southern Silk Capital", and "Guangdong Four Tigers".

As a localized, specialized, and diversified new retail platform, Shunde Made Mall reduces transaction costs by integrating the resources of brand manufacturers in the Pan-Shunde region and logistics providers, distributors, retailers, and after-sales service providers covering the whole country. Provide users with "from factory to home" high-quality low-priced products and compatible after-sales experience services.

company culture

One year depends on opportunities, three years of undefeated leadership depends on leadership, ten years of success depends on the system, and a hundred years of development depends on culture. Culture is the core competitiveness of an enterprise based on long-term and market development. Xinqi firmly believes that product competition comes from technological competition, technological competition comes from institutional competition, and institutional competition comes from conceptual competition.

The company's operating policy: sincere, supreme, new and strong. Serve users with the sincere heart, demand ourselves with the highest standards, return the society with new products, and seek development with the Xeon concept.

The company's promotional slogan: Xinqi Kitchen and Bathroom, Energy Saving China.

Company purpose: energy conservation and environmental protection, energy conservation-oriented, forge ahead, strive for perfection, and create a first-class brand.

The company's business philosophy: honesty, Xinqi, friends from all over the world, mutual benefit, and achieve a win-win situation.

The company's quality policy: Survive by quality, and develop by product.

The company's quality goals: make every customer satisfied.

The company's operating creed: innovative products, innovative management, innovative marketing.

The core of company culture: brand, talent gathering, honesty, foresight, unity, fairness and freedom.

Company spirit: Xinqi kitchen and bathroom, energy-saving China, to maximize customer needs.

The purpose of the company's employment: people gather wealth and scattered, and wealth gather people and scattered.

Memorabilia

In 2004, Fu Dongwen, who gave up political work and went south to Guangdong alone, established Foshan Xinqi Electric Co., Ltd. (later upgraded and renamed Guangdong Xinqi Electric Co., Ltd.), Foshan Shunde District Baixin Energy-saving Gas Appliance Co., Ltd., and obtained approval Registered Xinqi trademark.

In 2004, Xinqi innovatively launched the first energy-saving gas stove, the product quickly opened up market circulation channels, the total annual sales exceeded 20 million yuan, and nearly 500 terminal sales platforms were established;

In 2005, Xinqi fully opened a series of hardware mold workshops, strengthened independent research and development, created differentiated products with core competition, and strived to achieve a rise in the "smile curve" composed of R&D, manufacturing, and sales. At the same time, Xinqi's first ultra-thin side-suction range hood was produced and fully introduced to the market;

In 2008, Xinqi fully independently produced the first microcomputer controlled forced-exhaust water heater on the market, which solved the problem of insufficient water heating in some areas in winter and filled the gap of Xinqi's "health";

In 2009, Xinqi's first embedded disinfection cabinet was produced, 360° intelligent sterilization, 5 major patent protections, to solve the problem of incomplete disinfection and effectively prevent the spread of bacteria;

In 2009, Foshan Xinqi Electric Co., Ltd. proposed a dual-brand strategy and launched the "Alanbao" brand, focusing on the third and fourth tier markets. In this year, the annual sales of Xinqi brand reached 280 million yuan, with nearly 3,000 specialty stores;

In 2010, Tang Can, a well-known singer, national first-class actor, and known as the first person in China’s new folk songs, and Fu Dongwen, general manager of Xinqi, formally signed a cooperation agreement on Xinqi’s image endorsement;

In 2011, the daily celebrity beauty show "Delicious Life", which was invested by Xinqi Company and planned and directed by General Manager Fu Dongwen, was broadcast simultaneously on Travel Satellite TV and more than 100 local TV stations across the country;

In September 2012, Xinqi Advertising entered the two central video channels of CCTV3 and CCTV7 simultaneously to strengthen the brand image and demonstrate brand strength;

In April 2013, a magnitude 7.0 earthquake occurred in Ya'an, Sichuan. Xinqi Electric Chengdu Company donated 200 tents, 100 sun umbrellas, 500 pieces of clothing, 1,000 gas stoves and some food and other urgently needed materials (a total value of more than 500,000 yuan) to support the Lushan earthquake relief in Ya'an.

In 2013, Xinqi successfully developed the first storage-type electric water heater with industry-leading anti-electric wall and three-stage technology, effectively eliminating potential safety hazards;

In 2013, the country's first set of cabinets that can be soaked in water, Xinqi chrome steel cabinets, came out, not afraid of water flushing, not afraid of blisters, how long the house can be used, and how long the cabinet can be used. In addition, easy installation, zero formaldehyde, no deformation, no mold, set off a new revolution in healthy cabinets.

In early 2014, Xinqi wholly acquired the Japanese kitchen and bathroom brand "Yingchuan" and entered the high-end kitchen and bathroom market;

In 2014, Foshan Xinqi Electric Co., Ltd. was upgraded to Guangdong Xinqi Electric Co., Ltd.;

In 2015, Xinqi obtained the approval for the production of water purifiers, and created the first pure water/ultrafiltration water dual-mode dual water purifier, using the Dow RO membrane imported from the United States and pure physical water purification filter elements to achieve water safety Model brand

In 2015, the Xinqisen state-level air purifier was launched, which can release more than 2000 times the negative ions of the forest, and the negative ion concentration exceeds 10-30 million pcs/cm³, which can easily achieve the trinity of purification, sterilization and antivirus;

At the beginning of 2016, Xinqi Strategy put forward a three-year plan of "New Normal, New Ideas, New Development" to cater to the new economic normal formed by the Internet, and actively face the challenges of traditional operations; at the same time, it strengthened operations and proposed "transition from single sales to service" , Repositioning Chinese kitchens with the idea of "from a single brand to the implementation of combined punches"; in addition, a new development blueprint was proposed for product planning, marketing channel positioning, brand promotion, marketing support landing promotion, investment promotion, and talent planning.

At the end of 2016, Foshan Xinqi Electric Co., Ltd. invested 100 million to build an e-commerce platform "Made in Shunde", bringing together well-known brands in the household appliances, household, bathroom, building materials and other industries in the Pan-Shunde area to create a factory alliance and build a factory direct sales model. Promote "Made in Shunde" products into thousands of households.

At the end of 2016, Xinqi completed the internal equity incentive mechanism, actively introduced capital and a large number of professional talents, improved the governance mechanism, clarified the equity structure, realized full participation, shared platforms, shared careers, and created brilliance together.

Enterprise Honor

2015

Was rated as the 2015 Guangdong Product Quality Supervision Qualified Product;

Recognized as a key supporting enterprise of "Starlight Project" in Shunde District;

Was rated as one of the top ten brands of gas stoves in China;

Year 2014

Xinqi was awarded the National High-tech Enterprise;

Xinqi products are recognized as high-tech products;

Xinqi was awarded "AAA Level (Highest) Enterprise Credit Evaluation"

year 2013

Won the title of "Energy-saving and Environmental Protection Brand";

Won the "National Quality Commitment Excellent Enterprise" by China Quality Inspection Association;

2012

Fu Dongwen’s entrepreneurial experience was selected into "100 Stories of Happiness in Loudi", and he was invited to attend the launching ceremony and gave a rational speech to Loudi university students;

year 2010

Won the title of "Energy-saving and Environmental Protection Brand";

Won the "National Quality Commitment Excellent Enterprise" by China Quality Inspection Association;

Year 2009

Won the title of "China Supplier Integrity Unit";

Won the title of "China Well-known Trademark"

Won the special recommendation industry of the household appliance industry in 2009-2010;

Won the "Top Ten Kitchen Appliance Enterprises" most satisfied by distributors in 2009;

Mr. Fu Dongwen, the general manager, was awarded the "Top Ten Entrepreneurship Stars" most concerned by manufacturers in 2009;

Mr. Fu Dongwen, the general manager, won the honorary title of "China Outstanding Innovative Entrepreneur";

Year 2008

Won the title of Foshan City Integrity Unit;

Won the "China Quality and Technical Supervision" 3C certification qualified enterprise;

Won the Foshan City Quality and Technical Supervision and Inspection Qualified Enterprise;

2007

Won the title of Top Ten Satisfactory Brands for Chinese Consumers (Users);

Won the title of China's famous brand;

Won the key promotion unit of energy saving and environmental protection promotion products;

year 2006

The International Celebrity Exchange Center awarded Mr. Fu Dongwen as a “world famous person";

Won the "3.15" Quality Rights Protection Integrity Alliance Unit;

Won the Quality Assurance Unit of Shunde District;

Won the Shunde Famous and Excellent Enterprise Style Exhibition Unit;

2005

Won the National Advanced Enterprise of Quality and Integrity Management;

Won the double excellent brand of quality and service;

Won the top ten satisfied brands of Chinese consumers (users);

General Manager Fu Dongwen won the "Outstanding Golden Image Award for Innovation in China's Top 100 Industries";

Won the quality and reputation alliance enterprise of the Quality Supervision Bureau;

In 2004, it was awarded as a key enterprise with excellent product quality, assured brand, and famous and excellent production;

Founder

Fu Dongwen, general manager and founder of Guangdong Xinqi Electric Co., Ltd., Baixin Energy-saving Gas Appliance Co., Ltd., Shunde District, Foshan City, outstanding Chinese marketing expert, distinguished professor of Hunan Business School, chief producer of "Delicious Life", Winners of China's 100 Industry Innovation Awards. Previously worked in the Industry and Commerce Bureau of Louxing District, Loudi City, Hunan Province.

In June 2003, Fu Dongwen, who abandoned politics and went into business, went south to Guangdong to start a business with less than 10,000 yuan of start-up capital. In September of the same year, Fu Dongwen came into contact with gas stoves by chance and opened the way for the development of energy-saving kitchen and bathroom appliances.

In 2004, Fu Dongwen established Foshan Xinqi Electric Co., Ltd. (later upgraded and renamed Guangdong Xinqi Electric Co., Ltd.) and Baixin Energy-saving Gas Appliance Co., Ltd. in Shunde District, Shunde, starting a legendary entrepreneurial journey.

In terms of products, Fu Dongwen and his team not only created the original energy-saving technology for gas cookers, but also set off the energy-saving revolution of gas cookers, but also set off a technological revolution for hoods in the same industry. The first ultra-thin wall-mounted hood was born in Xin Qi. Relying on product advantages, Xinqi has established more than 1,000 general agents, more than 4,000 specialty stores and direct sales platforms across the country, and strives to exceed 2 billion in sales, realizing that there is one Xinqi product user for every 10 households.

As a successful entrepreneur, Fu Dongwen's entrepreneurial experience was selected into "100 Stories of Happiness in Loudi". In addition, "Zhujiang Business Daily", "Shunde Home Appliances" and major newspapers in Hunan have carried out special reports on their entrepreneurial myths.

In September 2016, the Shunde District Economic and Technological Promotion Bureau and the Shunde District Small and Medium-sized Enterprise Bureau proposed "opening and leading, self-improvement, and joining hands with Tsinghua to join hands in the transformation road", and organized a total of 52 Shunde Xingguang Longteng entrepreneurs to Tsinghua University for a 10-day project study Exchange. Fu Dongwen was invited to participate. Fu Dongwen shared and exchanged ideas with other entrepreneurs and reached a consensus that, in terms of corporate transformation, efforts should be made to realize the transformation of business industry, corporate strategy, and leadership thinking, so as to contribute to the economic development of Shunde.

Guangdong Xinqi Electric Co., Ltd. was established in June 2004. Its foreign name is xinqi. The company is a limited liability company (natural person or holding). Its headquarter is located in Shunde, Guangdong. The company slogan is Xinqi Kitchen Appliance, creating a dream kitchen; : Household electrical appliances and accessories, energy-saving gas appliances and accessories, kitchen cabinets, metal products, plastic products.
1786
Chat Now Promotion Mobile Top

Scan code for
more surprises